WHAT’S INSIDE?
 
Webinar Replay:  Google Local Service Ads Overview
 
What Is Google Local Service Ads And How It Works?
 
What Cities Are Google Local Service Ads Available In?
 
Benefits to Google’s Local Service Ads
 
The Google Guarantee – Gain Trust For Your Heating And Cooling Or Appliance Repair Company
 
Why You Need To Show Off Your Positive Ratings & Reviews?
 
Paid Search Ads – Expand Your Reach With LSA
 
Why Your AC Repair Company Or Appliance Repair Company Needs To Be Included In Voice Searches?
 
No Keywords or Ads To Manage – Stop The Madness!
 
How To Get Started With Google’s Local Service Ads?
 
How To Manage Your Air Conditioner Repair Or Appliance Repair Leads?
 
How Is Ad Rank Calculated For Local Service Ads?
 
Frequently Asked Questions
 
Conclusion
 
Webinar Replay:  Google Local Service Ads Overview
 

 
Let’s Get Started – Google Local Service Ads And How It Works?
 
Google is the #1 search engine and for a few years now, they have put priority on delivering local results for their end users.  End user or consumer experience is very important to them, that is why when they realized that more consumers are using their smart phones or mobile devices to search online, they developed voice search and in 2018 they moved from a desktop index to a mobile first index.
 
Google pays close attention to consumer wants and needs, after all, consumers are responsible for turning them into a Multi-Billion Dollar Empire! 
 
They also understand that when a consumer searches online for an hvac company or appliance repair company, there are some concerns that consumers have and at the top of the consumers list is, when they hire an air conditioner repair company or appliance repair technician to fix their appliances, who exactly are they letting into their home?
 
You can do a search on YouTube for “air conditioning repair company scams” or “appliance repair scams” and you will find a few videos, from news channels across the U.S., where consumers were taken advantage of by an ac repair or appliance repairman.
 
To help solve this problem, Google has now introduced Google Local Service Ads (LSA) for the heating and cooling company or appliance repair industry. Now to be fair I don’t think Google did this only for the consumers, I think they also saw how much revenue lead generation companies like HomeAdvisor (another Billion Dollar company) is making and saw it as an opportunity to compete in the lead generation space.
 
That doesn’t mean their Local Service Ads program works like HomeAdvisors’, but they do have a qualification process that is similar to HomeAdv...