WHAT’S INSIDE?
 
Webinar Replay: The 2019 Online Marketing Plan
 
What Are Your Goals For 2019?
 
Who Is Your Ideal Customer?
 
How To Craft Your Advertising Message
 
Why You Need A Mobile Friendly Website?
 
Why You Should Have A Referral Program In Place
 
The Key AC Repair Or Appliance Repair Marketing Trends For 2019
 
 
Today we are going to discuss some of the strategies and sources of leads that you will want to focus on in 2019 to keep you and your air conditioning repair company or appliance repair technicians busy.
 
Topics covered in today’s article include:

* Your goals for 2019 – primarily how many air conditioner repair or appliance repair leads do you want to get to hit your revenue targets at the end of the year? The beginning of the year is a great time to figure this out, so you can develop some type of roadmap to get you from where you are to where you want to be.

 

* 3 fundamentals of heating and cooling company or appliance repair marketing success – message, market and media that air conditioning repair or appliance repair companies should be using.

 

* How to optimize your website for conversion in 2019 and beyond – you spent a lot of money or time on your hvac company or appliance repair website, but if it’s not set up for conversion then you could be losing customers and not even know it.

 

* The “BIG” picture of all the online marketing channels – you should be tapping into these channels if you want to maximize your heating and cooling or appliance repair lead flow online.

 

* The latest air conditioning repair or appliance repair marketing trends – we will discuss which trends you should focus on in 2019.

 

* How to develop a custom action plan – based on where you are right now and what you need to do to take your air conditioning repair or appliance service business to the next level.

Watch the webinar replay below:
 

 

Download 2019 Online Marketing Workbook Here
 
What are your goals for 2019?
How much money do you want to make by the end of the year?
What is your revenue target? How much is that on a monthly basis?
 
To answer these questions, you decide how much you want to make by the end of the year, then break that down on a monthly basis. From there we need to figure out the amount of air conditioner repair or appliance repair leads that you are going to need per month to reach that target.
 
Now you will need to figure out what your average completed heating and cooling or appliance repair job is worth. This number will be specific to your air conditioning repair or appliance service company, however, most ac repair company or appliance repair business owners that I ask this question, usually say somewhere between $150 and $250.
 
The next thing you want to figure out is what the lifet...