The Appliance Repair Marketing Podcast - Internet Marketing Tips For Appliance Service Businesses

The Appliance Repair Marketing Podcast  - Internet Marketing Tips For Appliance Service Businesses


The Google Maps Guide For AC Repair & Appliance Repair Businesses

December 21, 2018

How To Get Your HVAC Company Or Appliance Repair Company Ranked On Page One Using Google Maps

 

If you were to search on Google for any local business near you, you will notice that there is a section on the search engine that will show 3 Google Map listings. If you claim your Google My Business listing for your ac repair company or appliance repair company and get that listing to rank at the top of Google Maps, this will significantly increase the amount of local consumers to find your business when they are looking for heating and cooling company or appliance service company. In this article, we discuss the 3 most important factors that you need to do in order to get your air conditioner repair company or appliance repair business ranked at the top of Google Maps.

Watch The Video Training Below

https://www.youtube.com/watch?v=yk5_jvozni0&t=1s

Below are the slides from the presentation

https://www.slideshare.net/appliancerepairleads/google-maps-guide-for-appliance-service-providers

32% Of Consumers Searching On Google For An Air Conditioning Repair Company Or Appliance Repair Company Click On The Google Map Listings

Today we’re going to go over the Google Maps Guide For HVAC Businesses or Appliance Repair Businesses.

What we’re going to cover includes:

The latest updates with Google Maps listings

The 5 biggest issues that could be preventing you from ranking in the Google Maps

Our proven model for ranking in the new 3 pack of the Google maps

And we’re going to discuss some tools that you can use to systematize and automate the heavy lifting when it comes to managing and optimizing your Google Maps.

Why Is Google Maps Important For HVAC Companies Appliance Service Companies That Want More Appliance Job Leads?

The image below is from a study done by Bright Local earlier in 2018, that shows which sections of the Google Search Engine Results Page gets the most clicks from consumers.

As you can see, the organic results are somewhere about 50 percent of the traffic or the consumers that search for a local business are clicking. You may have heard rumors that SEO is dead, or Search Engine Optimization is not working any more. 

SEO is how you can get your ac repair business or appliance repair business to show up in the organic results which currently is getting the majority of clicks from consumers.

The next most popular section to get leads from would be the local pack or the local map pack that’s delivering 32 percent of clicks.

And then the pay per click ads at the top of the search engine results page, that’s at 14%.

The map results are just above 2%. Now, the map results that we’re talking about here, is not the local 3 pack, but instead it is if a consumer goes directly to Google’s Map page.

The PPC ads at the bottom is less than 1%.

Google maps is important because it’s the second biggest driver of ac repair and appliance repair job leads for appliance service companies.

The Biggest Changes With Google Maps

The Google Local Pack used to display 7 heating and cooling business or appliance repair companies,