There’s no doubt about it, every air conditioning repair company or appliance repair service provider needs more customers. 
In today’s digital age, one of the most effective ways to get new customers, is from making sure your air conditioning repair company or appliance repair company has an online presence that is optimized to attract more of your ideal customers and to convert them into booked jobs.  In the training video below, Marlon walks you through some of the most important aspects of an ac repair company or appliance repair service website that will help to effectively convert more of your website visitors into leads.
Watch the video now:

What is one online marketing element that will have the biggest impact on the results of your overall Internet marketing efforts?
That’s what we’re going to talk about today and what that is:
Website Conversion Rate
 
Think of your website as the hub, everything that you’re doing with online marketing comes back to the website.
If you’re doing social media marketing, SEO, local directory advertising like Yelp or Yellow pages and paid search advertising like Google AdWords, when the consumer clicks on any of your ads or content, they will lead back to your website.
This is why website conversion is so important and just in case you’re not familiar with that term and what exactly website conversion is, it’s getting a consumer that visits your ac repair or appliance service website to take action, which is to either call or to fill out a form on your website.
You could have many consumers visiting your air conditioning repair company site or appliance repair website, but if you don’t have the right conversion elements, it could be one of the reasons why your website is not actually getting you the leads that you are hoping it would generate for you. So that’s what we’re going to really focus on today and give you a few tips to help improve the conversion rate on your website.
So why is website conversion so important?
Let’s look at two scenarios.

Scenario one is that you have 500 visitors per month. Let’s assume that you have a current conversion rate of 5%. That would give you 25 calls or leads.
And let’s say you have a 30% conversion on the phone.
Now we’re talking about when the customer actually calls in, the 30% conversion is rate at which your ac repair company or appliance repair company can turn those phone calls into scheduled appointments.
With a 30% conversion rate, you will have 7 booked jobs.
And let’s assume that your average completed air conditioning repair or appliance repair is worth $150 to your ac repair or appliance service company, for some of you the average job could be worth more or less, and you can adjust that number accordingly when you try to figure out the actual conversion rate for your air conditioning repair company or appliance repair business.
The 7 booked jobs will be worth $1,050 in revenue to your ac repair company or appliance repair business.
Now let’s look at scenario number two, we’re going to try and keep everything the same.
Same 500 visitors per month.
But what we want to improve is the website conversion rate. So instead of the 5% conversion rate, let’s say we get you up to a 15% conversion rate.
Now your phone calls went from 25 calls to 75 calls.
Same conversion on the phone of 30%.
Now we have 22 booked jobs instead of 7.
Same average repair value or $150.
Now we just brought in $3,300 for your ac repair company or appliance repair business, instead of $1,050.
And keep in mind, we didn’t get any more people to come to our website than what we normally do. All we did was to improve the conversion rate on the website.