So what? Maybe you're not trying to be an influencer. But if you are trying to reach goals than you need to know your personal brand's value and worth. Perhaps you might even want to know how you can be more influential in your industry. That's our topic.

Brittany Hennessy is the best-selling author of “INFLUENCER: Building Your Personal Brand In The Age Of Social Media” and the Co-Founder of Carbon, a technology company building solutions for influencers.