Anything And Everything
Entrepreneurs Wanting What They Want
Being an entrepreneur means creating value in the marketplace, but individuals become entrepreneurs for reasons of their own interest. Dan Sullivan and Jeffrey Madoff discuss common traits and motivations among entrepreneurs and how understanding self-interest makes you a better salesperson. When it comes down to it, most people bet on the system, not on themselves. But you’re going to be a better negotiator if you understand what the other person wants.