Marketers and advertisers love to talk about the potential artificial intelligence has to reshape the industry. And while AI's potential is, in fact, huge, there is a key component missing from what we currently refer to as artificial intelligence. Marketing Futures host Mike Berberich explains what that missing component is and why its absence means AI doesn't even exist… yet.

The Marketing Futures Podcast airs Tuesdays at 3PM EST. For more information about the ANA Podcast Network, visit www.ana.net/podcasts