We’re back with another edition of the Masters of Brand Masters miniseries, recorded on-site at the 2023 ANA Brand Masters Conference in Bonita Springs, Florida. Today is part two of my discussion with Ramon Soto, CMO of Northwell Health, and Scott Goodson, Chief Executive Officer, and Founder of StrawberryFrog, where we break down the keys to cultivating and maintaining an effective brand/agency relationship. We also discuss the advantages and challenges of marketing as a nonprofit organization.

The Marketing Futures Podcast airs Tuesdays at 3PM EST. For more information about the ANA Podcast Network, visit www.ana.net/podcasts