Today on the pod, we’re headed into some…interesting territory, as we talk to Carley Caldas, VP of Brand Marketing & Media at eos, about “Bless Your F***ing Cooch,” a wildly successful campaign that included the release of brand-new products, all inspired by one single tik tok. Carly shared how the small but mighty eos team was able to turn around a new product in a matter of days, and how important it was for eos to have already been on Tik Tok before this now iconic moment.