We here at Marketing Futures are all about making predictions. But there is a difference between making an educated guess about what’s to come and using all the data at your disposal to make an honest-to-goodness forecast on the future. Jason Rockman and Curtis Cochran of DEFINITION 6 are here to take us through the forecasting process, share some unexpected ways brands can use forecasting, and explain how brands can take the first steps to developing a clearer vision of what’s to come.