Chris Kneeland, Chief Evangelist and Revenue Officer of the Cult Collective, joined the Marketing Futures Podcast to talk about cults…sort of. A select number of brands have positioned themselves in such a way where their consumers aren’t just patrons, they aren’t just fans, they’re fanatics, similar to members of a cult. Our guest today has cracked the code behind brands like this. Chris Kneeland is the Chief Evangelist and Revenue Officer of Cult Collective, an organization that helps brands “convert” their customers into lifelong fanatics. Chris lays out some of the characteristics shared by cult-like brands, explains why some brands are hesitant to enter the space, and provides pointers to marketers looking to attract true believers.