Marketers are always looking for the next big thing: the newest platform, the latest technology, and the most up-to-date metrics and measurement. But according to today’s guest, we have everything we need right now to guide us into a prosperous future, it’s just a matter of how we use the tools we have. Mathias Elsasser is a physicist, author, and partner at PwC. His book, Intelligent Data-Driven Marketing, breaks down the entire marketing function into its foundational building blocks, and shows how marketers can put them back together to form repeatable, predictable marketing “machines.”