For months, the metaverse has been the talk of the marketing world; an impressive feat from something that technically doesn’t exist yet. Jason Velliquette, Head of Digital for R3, joined the podcast to explain what a true metaverse will look like, and how brands can start to prepare for that virtualized future. He also described the mindset marketers should take when exploring new trends and technologies and shared some of his favorite metaverse activations to date.