The marketing world is often siloed into two groups: the business side and the creative side. But today’s guest is proof that when those two sides combine, there’s the potential for magic—or at least really great marketing. Thas Naseemuddeen is the CEO of Omelet, an independent creative agency that specializes in bridging the gap between creative freedom and business strategy to deliver results for their clients. Thas discussed the personal and organizational challenges to combining creativity and business savvy, and shared the “secret sauce” behind the agency’s success.