“Transformation” is a word that comes up quite a bit in the marketing world, and with good reason. Consumers, technology, and society at large are evolving at such a rapid pace, making minor adjustments and updates to your brand is no longer sufficient. Our guest for this episode, CFA Institute CMO Michael Collins, is no stranger to the “dirty work” of transformation. Michael shared how he reinvented the marketing function at CFA Institute and streamlined a team of 120 marketers working in dozens of regions across the globe.