“Innovation occurs when what’s needed meets what’s possible.”

Ted McConnell, SVP of Business Development at Lucid, is no stranger to innovation. Throughout his illustrious career, Ted found himself time and again pushing the envelope on behalf of global brands, including shepherding the creation and implementation of Hawkeye, P&G’s in-house programmatic buying operation, 10 years ago.

Ted shared his thoughts on what brands need to do to enable innovation to thrive within their organizations, discussed the challenges of balancing consumer data privacy and effective advertising, and explained how playing with music synthesizers helped him understand data and technology.