One of the biggest trends we’ve been tracking in recent years has been the rise of the creator economy. More and more, people are making a living by creating content and cultivating a following through digital media, and today’s guest believes that now is their time to shine. Glenn Ginsburg is the President of QYOU Media, and he’s here to share a state of the union address on the creator economy. We discussed some misconceptions marketers have about working with creators, offered tips for integrating creator partnerships into the larger marketing function, and, naturally, discussed how this space might evolve in the future.