Over the past few years, the Marketing Futures Podcast has covered the subject of AI in almost every way possible. But today, we’re talking about the very fuel on which the technology runs: data. Our guest today is Stephani Estes, Chief Media Officer of Goodway Group. Stephani and host Mike Berberich discussed the evolution of data in marketing over the years, the difference between an insight and an observation, and the importance of bravery in a data-driven marketing world.