The Marketing Futures Podcast returns to the 2024 ANA Brand Masters Conference to speak with Bridget Sponsky, Executive Director of Marketing at Ally Financial. Bridget stopped by the pod to discuss one of host Mike Berberich’s favorite subjects: creating brands built for the future. For Ally, a key part of becoming a future-facing brand was capturing the hearts and minds of Gen Z. Stick around to learn how they did it, as well as where Ally sees itself – and the industry as a whole – is headed.