We’re back with another edition of the Masters of Brand Masters series, recorded on site at the 2023 ANA Brand Masters Conference in Bonita Springs, Florida. Today, we bring you part two of my conversation with Kevin Miller, CMO of the Fresh Market and 2021 CMO Innovator of the Year. Kevin took us through Fresh Market’s foray into livestreaming, and shared how shoppable video transformed the way the brand goes to market.

The Marketing Futures Podcast airs Tuesdays at 3PM EST. For more information about the ANA Podcast Network, visit ana.net/podcast