We’re back with another edition of the Masters of Brand Masters series, recorded on site at the 2023 ANA Brand Masters Conference in Bonita Springs, Florida. We here at the Futures pod love a good transformation, and you’d be hard pressed to find one better than our guest today. Kevin Miller, CMO of the Fresh Market and one of the stars of the Brand Masters Conference, joined us to talk about brand’s journey from worst place to work in America to America’s favorite grocery store. One part one of this two-part episode, we talk about the steps Fresh Market took to completely transform the brand, including creating “The Ultimate Loyalty Experience.”

The Marketing Futures Podcast airs Tuesdays at 3PM EST. For more information about the ANA Podcast Network, visit ana.net/podcast