While the marketing universe is constantly evolving, some corners historically evolved slower than others. Sponsorship has often been one of those corners, and it’s not hard to see why. So much of what makes sponsorships effective – the emotional thrill of a great game of sports, the charismatic draw of a star athlete – is ephemeral, and therefore, hard to measure and optimize. Well, have no fear, because today’s guest is here to help. Steve Feuerstein, CEO and Founder of SportzBiz, taking the world of sponsorship marketing beyond gut feeling and into the world of cold, hard data, and beyond!