Today we’re bringing you another episode of our Masters of Brand Masters series, recorded on site at the 2023 ANA Brand Masters Conference in Bonita Springs, Florida. Our guest is none other than Victoria Lozano, executive vice president of marketing at Crayola. Victoria and I discussed Crayola’s purpose-first approach to branding, and the role it looks to play in the lives of children, adults, and educators today. A long-tenured marketer for the brand, Victoria shared how Crayola has evolved over the years, including entering the space of immersive experiences.