Every good marketing strategy needs a little bit of everything, knit together with purpose. Employee advocacy is just one of those tools that can bring new purpose and drive to your companies marketing efforts. Kelsey Kruzel, Social Media Manager at CDK Global, took her experience in tying together strategy and creativity to bring employee advocacy to her company. She structured the program with a focus on social media and brought everyone on board through a strategic plan that emphasized ROI, education and a company-wide cultural shift. She shares her story and tricks of the trade in her chat with Glenn Gaudet on this episode of AMPlify.