Consistency is a key aspect of everything you do in your business.  At the corporate level, you have to be sure your messaging is consistent in every department but especially at the front lines.  On this episode host Glenn Gaudet chats with Henry Bruce, the senior vice president of marketing for Contently a content marketing platform that brings story telling into brands to tell their story to the marketplace. Henry shares his secrets to navigating what he calls the communications waterfall inside your company and explains how to overcome resistance at any level when navigating the choppy waters of changing your brand messaging.