Implementing change in an organization is never an easy process. Implementing change that involves your team getting on board and being the advocates requires a lot more planning and effort. Brent Korte, Chief Marketing Officer at Ameritas, knows this better than most. He joined Ameritas with the agenda to make some changes that ultimately resulted in them implementing an employee advocacy program. His role during that process and now is to make sure that customers and associates feel awesome about every interaction they have with Ameritas. This involves everything from marketing, customer experience, analytics, digital communications, community relations, innovation and more. In this chat with host Glenn Gaudet, Brent talks about the crucial factors to consider when implementing change and why having the mentality that transformation starts at home should be your starting point.