American Outdoor News Magazine

The Power of Storytelling in Outdoor Media
In a recent interview on the American Outdoor News Podcast, Robert Sexton, Executive Director of the Professional Outdoor Media Association (POMA), shared valuable insight into how the organization supports outdoor communicators. POMA was established to foster excellence in outdoor journalism and media while creating a strong connection between content creators and industry partners. From freelance outdoor writers and photographers to podcasters and influencers, POMA provides a platform where professionals can grow their skills and expand their reach within the outdoor industry.
Sexton emphasized the many benefits POMA offers to outdoor writers, including networking opportunities with manufacturers, access to exclusive media events, and professional development resources. One of the organization’s standout initiatives is its commitment to mentorship and education, helping emerging writers and creators build sustainable careers in outdoor media. With regular workshops, webinars, and annual conferences, POMA equips its members with tools to thrive in a competitive digital landscape while upholding the values of fair and honest communication.
The conversation also highlighted POMA’s role in preserving the integrity of traditional outdoor storytelling. Sexton noted that as media continues to evolve, it’s more important than ever for outdoor communicators to stay connected and unified. By joining POMA, outdoor writers not only gain visibility and credibility but also become part of a nationwide network committed to promoting conservation, hunting, fishing, and shooting sports through impactful and ethical storytelling.
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