Volition is a powerful concept first introduced to John Sapiente by Air Force pilot Dan Rooney.  Rooney advocates; “It’s the most empowering force in the world. Volition is the POWER of choice. Every day we wake up we have a choice; we can be positive, we can be negative. We can choose to love, we can choose to hate. We can choose to pursue our dreams and our passions in life. But understand, our choices will culminate to write the legacy of our lives.”

As a busy manufacturing executive responsible for two companies, John Sapiente never really thought about or appreciated the sacrifices that military families make to protect our freedoms. An avid golfer, he purchased an opportunity to play with PGA legend Craig Stadler at a Folds of Honor tournament. It was there that John says Dan Rooney gave him a  “Patriotic Awakening”.

Dan proposed the concept of starting a business called Volition America that would allow people to choose America and raise funds for Folds of Honor. John leveraged his decades of business experience and the help of fellow entrepreneurs to make the concept a reality.  A minimum of thirteen percent of Volition’s revenue is returned to Folds of Honor. (There are 13 folds in the American flag.)

Volition America first partnered with Puma in 2017, then added Wilson Sports and Revo Sunglasses.  They just signed an agreement with Luminox Watches.  They are selective in their collaborators, only talking with premium product lines and like minded people. John would also like add special events that bring audiences and brands together. “We don’t want this to be just a holiday brand. We want it to be a 365 days a year brand.”

TAKEAWAY: “Every one of us benefits from what these people do. How are we ALL not rallying around this? I feel like it was my job to help get the word out.”