America Trends Podcast

America Trends Podcast


EP 845 We Live in the Age of Choice

March 17, 2025

Choice dominates every sphere of modern life, almost to a point where it becomes overwhelming.  Which type of jelly should I buy?  Which insurance policy is right?  What should I watch on my 5 streaming services?  And yet in the political realm often we have two choices and our understanding of what they offer may be limited, particularly in races for local offices where little attention is brought to them.  The fields of psychology and marketing are aspects of choice–one to delve into how humans process choice and the other to try to convince us to buy certain services or products.  Politically choice is a shared desire between the left and the right–one for example wanting to expand a woman’s right to choose and the other wanting to have more school choice.  Looking at this historically, Professor Sophia Rosenfeld, the author of “The Age of Choice: A History of Freedom in Modern Life” takes us through a historical romp regarding the subject.  It has changed vastly over the years.  Can you imagine not having shops available to offer all that choice or limits on religious choices?  Much of what we now take for granted evolved over time.  She’ll explain.