Michael Veazey Welcome to Amazon Newsday. I'm your host, Michael Veazey. Today, a couple of stories that are not in the last couple of weeks, but they were so important, we didn't want you to miss them.

Amazon Tiktok Integration Announced

Amazon TikTok integration.

On the 9th of August, Amazon and TikTok officially announced their partnership, enabling users to discover and purchase Amazon products directly within the TikTok app.

The integration allows TikTok users to see Amazon product recommendations on their For You feed. Users can link their TikTok and Amazon accounts through a secure one time setup process. Once accounts are linked, Amazon customers can then complete checkout within TikTok without leaving the app, providing a faster and more frictionless experience.

Users in the U S. who linked their accounts will see real time pricing, primary eligibility, delivery experts, and product details on select Amazon product ads in TikTok.

"Project Handshake"

This partnership is part of Amazon's Project Handshake, a broader Amazon strategy which aims to merge social media with e commerce.

Similar integrations have been made with platforms like Meta and Snapchat. For Amazon sellers, this integration could open up new opportunities to reach younger audiences through TikTok, potentially making sponsored display and DSP ads more effective.

This integration is initially launching only in the United States with no specific timeline provided for expansion to other regions. This partnership represents a significant step in integrating e commerce with social media, potentially reshaping online shopping behaviors and offering new avenues for brands to reach consumers.

Amazon required to recall unsafe products

Amazon has been required to recall unsafe products.

In a landmark decision, the U. S. Consumer Product Safety Commission, the CSPC, has ruled that Amazon is legally responsible for hazardous products sold by third party sellers through its Fulfillment by Amazon program. This July 29th ruling classifies Amazon as a distributor under the Consumer Product Safety Act, making it liable for over 400, 000 potentially dangerous items sold on its platform.

The case focused on products like flammable children's sleepwear, faulty carbon monoxide detectors and unsafe hairdryers.

As a result, Amazon must now develop plans to notify purchasers and the public about these hazards and provide refunds or replacements.

Wider implications for e-commerce sellers

This decision could have far reaching implications for other e commerce platforms, potentially subjecting them to similar notice reporting and recall obligations as traditional retailers. It underscores the CPSC's commitment to enforcing compliance across all

parties in the consumer product distribution chain.

Amazon plans to appeal the ruling, arguing that it had already taken swift action to warn consumers and offer refunds when notified of safety issues. However, the CPSC found these measures inadequate, emphasizing the importance of public notice for all potentially affected customers.