Technology has helped us get through marketing tasks pretty easily. Chad Burmeister talks with John Readman, the Founder of Bosco, about the role of AI in digital marketing, specifically lead generation and conversion. In this episode, John discusses Bosco’s way of setting strategies for clients to implement the best practices in their business, elaborating how they’re automating lead generation tools. He then shares why he got into a different career, having started somewhere where his passion was. With a background in marketing technology, John is helping scale marketing agencies up by insourcing the function to an agency. Learn and get the necessary information you need to succeed in the marketing aspect of your business sales.