Almost every sales transaction can be done through the internet these days, making the process simpler and faster. Since human behavior is constantly evolving, using AI to allow sales to keep up is now a widely accepted idea. Chad Burmeister talks with Kordel France, CEO of Seekar Technologies, to break down how various industries use AI to develop sales strategies. By designing them according to individual behavioral patterns, businesses are able to offer personalized experiences to the market. Kordel explains how buyers should be mindful of the ethical aspects of AI, particularly with the use of confidential information and the approach to mobile privacy. Kordel also discusses how B2B's future lies in automation that augments human capabilities instead of replacing them.