On Episode 20, Rand Fishkin, CEO and Founder of SparkToro, talks about discovering your audience, why market research is so important, and some recent changes in audience behavior.

On Episode 19, Peep Laja, founder of CXL and his brand new Copytesting.com, discusses the challenge of actually analyzing, evaluating, and improving good copywriting when it comes to the direct response pages on your client's websites.

On Episode 18, Aaron Weiche, CEO of GatherUp, discusses what type of marketing messaging small businesses should prepare ahead of reopening. He also touches on the value of online reviews in your local marketing and his own personal experiences with revie

On Episode 17, Luke Carthy, expert eCommerce and CRO consultant, shared his predictions for the rise and fall of eCommerce business since the pandemic. He also touches on the importance of product reviews.

On Episode 16, Keith Perhac, founder of Segmetrics.io shares lessons learned from the 2008 recession and how entrepreneurs and agencies can seize opportunities during the current economic climate. He offers some specific places where opportunities are pre

On Episode 15, Cindy Krum, CEO of MobileMoxie, discusses the trends that she's been seeing in mobile search traffic as COVID-19 changes user behavior. She also delves into how businesses can appropriate their budget for their mobile search strategy.

On Episode 14, Alex Tachalova, link building and digital outreach specialist, joined Garrett to talk about developing a white hat, ethical link building strategy. Learn about setting appropriate expectations for earning links and developing long-lasting r

On Episode 13, Andrea Vahl, Facebook advertising expert and social media maven, shares her thoughts on maintaining ad spend, adjusting messaging, playing with live streaming mediums to connect with customers, and advising clients on their pandemic adverti

On Episode 12, April Dunford, product positioning expert and author of Obviously Awesome, discussed how the current economic climate offers up an opportunity to revisit your company's market position. She also shares why she doesn't take on agencies as cl

On Episode 11, Carolyn Lyden of Search Hermit discusses finding mentorship, working with female-owned small businesses, and recommendations for Google My Business messaging in the context of COVID-19.