Tyler (Fairlane) talks to Dr. Justin Trosclair DC on A Doctor's Perspective Podcast.

Fairlane discusses partnerships in the music industry, tips from 180 million streams for doctors to utilize for their local audience, and behind the scenes of the DJ, EDM, Trap music genres.

How did these 100,000 people in attendance electronic dance music festivals (EDM) come about and is it a goal to headline one of them?

What are the unique challenges of bridging from an online music guy to live venue entertainer? Why do someone people have millions of streams but can’t sell out a 500 person venue?

REMEMBER: every like and stream is an actual person. How do we leverage those likes and fans?

Partnering:

Sometimes you have to do free stuff, so the right partner, agency, other doctor or crossfit gym in town takes notice of you. Then you can do joint ventures or joint collaborations and leverage each others audiences. This could be youtube video series on certain conditions or what have you.

Much like all aspects of life and business, who you know, meet and connect with (inner circles) can play a major role in building these partnerships and ultimately your big break.

Favors Come Around Full Circle

What is your Unique Viewpoint, Angle, Unique Selling Point (USP) so that others want to work with you?

Another option he has done, is being a part of a bigger group (trap nation) allows for reciprocal favors. You put my song on your channel and I will put one of your core artists on tour with me for a few shows. Both individuals are happy because of the different types of exposure they are looking for. One person wants more youtube clicks and the other wants more live show experience.

Sony, Interscope, Capital Records all license their music exclusively to Trap Nation. This is how you can find so many artists to listen to for free without being taken down for copyright infringement. Side note: just because it’s licensed doesn’t mean the Nation gets to solely monetize, they still have to work a deal out with the record companies.

Because of the fact that most trends or artists can fizzle out over time, how and what do you do to plan for longevity and diversification

Importance of branding and maybe a small gimmicky piece. Could be a special font you use, icon, visualizer for video intros, a sound or a piece of clothing.

Fun question: why do dj’s always fiddle with the buttons?

Is syndication (sync) on commercials or TV shows as good of a deal as it appears to be?

You can hear a 30 second clip of his new single Replay featuring Syence and Kwesi at the end of the episode.

And to hear many of his original songs as well as two other artists, watch the Valentine Mix 2020.

Artists and People mentioned in the show:the District for bridging record labels to license songs on youtubeAndre Benz creator and curator of Trap Nation, Chill Nation etcGriffenIlleniumWilliam BlackLowly Record LabelMonsterCat Record LabelProximity Record LabelRezTroveNeovaiiZachery Moxley video producer

Tyler goes by the stage name Fairlane. He is a Canadian musician that helps product multiple music podcasts (Trap Nation and Chill Nation) as well as his own singles. His own songs have 12 M, 13 M, 8 M views and more from songs like wildfire, uncover you, first time, butterflies, replay and his imagine dragons remix has 135 M views.