A Doctor's Perspective Podcast

A Doctor's Perspective Podcast


M 39 IG Worthy Office Sign Snaps

September 05, 2019

Minisode 39 IG Worthy Office Sign Snaps

Hear how having an interior cool office sign can increase
your organic local hashtag traffic and engagement. Also I cover tactics from a
dentist who has 100K followers, like posting to your avator and local hashtags.

Hello again and welcome to the minisode version of a
doctor's perspective, Episode
39. You know, I always gotta plug something we're gearing up when this
comes out, we should be in the middle of dental care. I've had a few dentists
on here in there. But since we did a podiatry series, financial series,
acupuncture,
cash based physical therapy, all women, all African American series is
on this podcast. I'm like, Oh, it's time for the dentist one. Enjoy that we're
going to cover lots of different areas. And speaking of dentists, that is the
theme of today, it was the FFS fee for service dental podcast, I'm trying to
get him on the show. Come on Dr. Byrns, but he interviewed Deseret  on Instagram.

She has a web page http://www.howtogrowthegram.com
. And she has grown a massive following on Instagram, like over six figures.
And she gets back to 40 to 50 new patients, people fly in from all over the
world, especially the US to go and see her. Now she does focus more on cosmetic
dentistry.

Always, man, it seems like these before and after places
tend to do well. So if there's a way to do that for yourself with that practice
you have, if it's physical therapy, anybody walking in and Tajik show and
walking straight, they couldn't lean over. Now they're leaning over stuff like
that.

 She has a course on
this, she's actually kind of smart with the marketing because I went to the
page, I was like, I'll see what they have. And the only thing you do is sign up
for when it launches. So that's a great marketing tool. It's not always open, you
have it closed from sometimes you got to get people's emails, and then boom,
we're opening it up, once a quarter, rah-rah, rah, and you get all these email
addresses to upsell later. So that's a good marketing idea.

All right, here are some of her key points. When you're
first starting, or if you're trying to revamp your page to be more professional
and work for UA remember, it's going to take time, but to focus on like
education. So you might throw up a cool picture, and then discuss what that is,
you know, it's Thoracic Outlet Syndrome, I might put up a diagram and talk
about it now are a lot of people gonna be interested in that. Maybe not. But it
builds something. You know, if you're in Dennis, you might show what a cavity
looks like, this is what a crown looks like, this is what an implant looks
like. And just kind of start putting some of those pictures up there trying to
establish yourself as Hey, I'm a credible source. I know what's going on. I'm
educated.

And then while you're doing that, throw in some personal
pics, especially if you have hobbies or animals outside a guy one time goes, do
animals kill it triple the engagement than usual? Maybe that's why I put my
baby photos other than just being a proud daddy. And I love it. But just to say
those things make you more personable, making more of a human more relatable.
And really,