Minisode 37 Patients Want These Things On Your Website

Patients want a small number of options on your website: like
online scheduling. What can we do to optimize our sites and in the office for
their satisfaction while also getting more new patients? Tons of tips on this
episode.

Minisode Episode 37 we got a lot to talk about the doctor
marketing tips podcast, a patient experience before we jump in.

But a couple of months ago now six weeks all about feet from
musculoskeletal to having a heart condition and multiple clinics to converting
over to a practice management style. So lots of good information there http://www.adoctorsperspective.net/podiatry,
get yourself a quick reference guide. Okay, let's jump in.

Oh, you learned something today, says the host. Alright, so
some of its gonna be a little bit of a run, run through a checklist type of
situation. And then I'll just elaborate on things if they need to, are

You gotta have a responsive doctor website, the mobile-first design, if you don't, you gotta switch Squarespace. WordPress, those are going to help out get a good theme. You know, the theme I have for the podcast, I guess you have to update it, they stopped doing updates, and that's no good. So kind of dreading the have to switch it over. But I'm gonna do second-line themes. A really good layout. And that one of the people that helped me for free from his podcast on how the podcast he switched over to them as the Oh, that social proof right there.

Okay. Anyway, so Bedford with Squarespace is a common theme that people like to use, by the way. And then, of course, John Morrison, he was on the podcast, Episode 125, he has his style doctor website, which is easy to use, especially like story branding, you got to have a button for appointments on your webpage. There's lots of programs out there that can do it, interview Chiro8000, there'll be out Episode 134. And they're coming up with something like that they have a lot of things going for him, but that is in the works. So it'll be an update.

So anyway, find a way to get appointments, be booked online videos, you know, we say, hey, you should do videos on Facebook, you should do videos on YouTube. And you should put those videos from YouTube on your doctor website, then you got to have captions. Look, I use otter.ai . All you gotta do is upload your audio or upload your video to their site, they'll automatically transcribe it, you can fix it up if you don't like the way it turned out. And then you can put that as a caption for those videos. And that's gonna be huge, because, man, what was the stat like 87%, don't even turn the volume on or 74% of the people on Facebook never turn the volume on these videos. That's kind of wild.

All right, on your page, the top three things pages, look
for the ready. Physician info, location, schedule. So of course, they want to
know what are you open, where's your location, cool, they want to meet the
doctor. That's a huge page. So you want to make it more personable, and kind of
telling a story. The storied brand has a good view of that. Don't have it with
me. But it's not just, Hey, I went to LS you in Texas chiropractic, and I've
been in business for 12 years. And I like pets, and I have a wife and a kid,
you know, they want more of like a make them connect to you. What's that
emotional, I had x y&z issue and got better, or maybe inadvertent patient