Minisode 36 Live Event Planning

How to host a live event or small mastermind retreat, schedule and format, and how to make it a bonus from a high ticket item or up sell it from a stage.

Minisode 36 knows Dr. Justin Trosclair. This is a doctor's
perspective. If you missed it a couple of weeks ago, the financial series was
wrapped up, you can get a PDF reference guide at
www.adoctorsperspective.NET/financialseries . So check that out if that
interests you.

But today, this episode is about the Sigrun show, Episode
246 creating a live event. There's a lot of doctors that put these on. There's
a lot of personal brand people that put this kind of events on whether they're
mastermind groups, or if you think like Russell Brunson Click Funnels, if you
think it was born, you know, Tony Robbins, even they have all these inner
circles, you know, and so we'll get into the inner circle piece.

But first, when you're looking at these events, a hotel, big
hotel, today's in cost 10,000, and cost $50,000. So we're done a lot of money.
And so what she recommended is maybe you can do like a one to start as a
one-day mastermind group retreat at your house, maybe some kind of retreat
area, that's more affordable. And eventually, you can transition into like a
live event at one of these hotels.

Now, the way she did it was she has a signature product that
was expensive now was expensive. It could have been six grand could have been
25,000 just depends on you know what your product is. And if you're going to
offer something that is five or 10,000, you maybe you would want to have a
getaway, but she had a caveat, you bought it. But if you paid upfront, then you
can be a part of it.

If you had to divvy out the payments over a few months, then
you didn't get it. And she was like 80% paid upfront when they offered this as
a bonus is like one on one other like-minded individuals. So big deal.

When we talk about the day of the event, you want to do
90-minute increments, you want to have two major sessions like that in the
morning, and in the afternoon, with a nice one hour lunch, and then a 30-minute
break in between each session that way people can network. Now for her, she
thought it was important to have a networking session like I just mentioned. Or
it could be like the 90 minutes of networking and how to do that better
inspiration, working and sharing. And you can kind of figure that out for
yourself.

What are we talking about for your business for your niche
for your people, as she did about two events, she decided that she wasn't open
up to other people, and they just can pay to come. And again, it's tied into
the expensive program. Now with nice, she said wasn't whenever she did the
mastermind, you know, she was one of the speakers, of course, and she's
passionate, she's talking about it. And this was just like an event. So it
wasn't a mastermind group. It was just an event at this point. So she was like
talking about it and like the results that some of her clients have had with
the mastermind group and why it is awesome and what you should create your own
as well. And then she had like a ton of people sign up for that. And she was
like kind of blown away that many people would jump on it.

So my question is, do you have a tribe? Do you have a
following? Do you have those diehard fans that would want to pay you money to
go on even like that a one day retreat or two-day retreat, you will fly in and
just live from you?