Like most people who create a business, Bruce Brown started out in the same profession as a sales person and quickly realized that there are some gaps in the quality of mattresses on the market and saw a niche that he could fill.  Element Mattress, less than one year old, decided to distribute by E-commerce because he was tired of feeling like a piece of meat when a customer enters a brick and mortar mattress store. Plus, you can have 100 mattresses on a showroom floor and the main difference is that they put a different logo and cover.  Bruce said the foam mattress technology is 50 years old and is marketed like its cutting edge.  Well, it’s not and he discusses some of the advances that manufactures have invented and why they choose the types of enhanced foam they did.  Mr. Brown explains the story of how the products they launched were developed and why they choose predominately the chiropractic profession as the spokesman and salesman for the company. 

If you were ever interested in answering the patient’s question, “What mattress should I buy?” then take a listen.  They have an 18 inch display model showcasing the materials and a compensation plan for offices interested in selling them direct to the patients. Reach out and mention you heard about it on A Doctor’s Perspective Podcast.

As usual, the last 2/3 rd of the interview goes into more marketing, staff questions,  personal conversation about relationships, maximizing your time with children (being present), podcasts, books and more.  His tip on how to get kids to provide an answer and dialogue to, “how was your day at school.”  The quality of the questions we ask are more important than the quality of things that we say.  Think of two things to be grateful for prior to getting out of bed is one of his keys to starting the day off right.

Sleeping hot and creating a crater in the bed at night are two of the main problems they seeked to remedy.  The Element Mattresses hold up over time and the mattress cover fibers are handmade and quilted to wick heat away.   You get a 100 day sleep guarantee, free shipping on returns.  Their newest offering is a patented   qtech 29 fiber paired with copper fibers built into the cover. Bruce  mentioned looking at research, some of it on benefits to animals, about the potenetial healthy properites copper  can bring to us.  Developing copper into the sheets (not just the cover) is in the works as well as a cooling device to make any mattress more temperature comfortable.  He spent a lot of time with non-profits and actually gives product returns to non-profit  organizations.

 Show notes can be found at www.adoctorsperspective.net/14 here you can also find tweetable quotes, links to things mentioned and the Travel Tip

 PODCASTS

Good Dad Project Podcast Larry Hagner

MFCEO Project  Andy Frisella

Gary Vaynerchuk

Mike Rowe  The Way I heard It

Marketing Over Coffee John Wall and Christopher Penn

BOOKS

Third Circle Theory  Pejman Ghadimi self awareness and continue to foster that