On June 24, 2020, the Secretary of State of California announced that the California Privacy Rights Act (CPRA), had enough votes to be eligible for the November 2020 general election ballot. CPRA is a ballot initiative, which, if adopted, would amend and augment the California Consumer Privacy Act (CCPA) to increase and clarify the privacy rights of California residents. The result is a law that is closer in scope to robust international privacy laws, such as the GDPR.

Partner Alysa Hutnik and Associate Carmen Hinebaugh discuss the initial highlights of CPRA and provide some takeaways for you to begin to understand this new California privacy development.

For more information on CPRA, please see their blog post:

CCPA 2.0 Gets Closer to Reality: CPRA Eligible for November 2020 Ballot; How Does it Compare to CCPA? https://www.adlawaccess.com/2020/06/articles/on-june-24-2020-the-secretary-of-state-of-california-announced-that-the-california-privacy-rights-act-cpra-had-enough-votes-to-be-eligible-for-the-november-2020-general-election-ballot/

Also, please visit our Advertising and Privacy Law Resource Center https://www.kelleydrye.com/Advertising-and-Privacy-Law-Resource-Center/Privacy-and-Data-Security