Partner Gonzalo Mon provides an update for individual influencers on the FTC's new guide and video designed to help influencers understand their responsibilities regarding when and how they should disclose the relationships they have to the brands they endorse.   

For additional information see the Ad Law Access blog posts:

FTC Releases New Guide for Influencers

Yoga Influencers’ Disclosures Show Limits of Flexibility

Influencer Marketing Council Provides Tips on Influencer Fraud

FTC Asked to Investigate Use of Influencers to Market Vodka

When Influencers Fail to Influence

For additional information on influencer marketing, and other advertising and privacy issues, please visit and subscribe to our blog, Ad Law Access, at www.adlawaccess.com where we have over 20 posts on this topic.