this episode of the active CEO Podcast, Craig Johns speaks with Bill Coletti about reputational resilience and transformation, crisis preparation, opportunities that arise from adversity, and the 7 Levers of Reputation from the book Critical Moments. We also delve into being involved in political campaigns and elections, Bills time in Bulgaria as CEO of the American Chamber of Commerce and advising the Prime Minister, Kith approach to crisis management, and the speed of response during a crisis.