On this episode of the Inspiring Great Leaders Podcast, Craig Johns speaks with Chris Hood about Customer Transformation, creating customer centric experiences and how customer experience has evolved in today’s digital era. 

We also dive deeper into how good storytelling can impact the customer transformation process, the advancement of technology, and how we could encourage people to be able to feel more confident and comfortable in sharing stories.

Chris Hood  – Customer Transformation

Chris Hood is a Customer Experience Expert, Ex-Head of Business Innovation and Strategy at Google and author of the book Customer Transformation. 

His education includes BSc. in Information Technology from the University of Phoenix and an MBA in Business Administration & Management from Indiana Wesleyan University. He has 35 years of experience in business development and digital strategy has involved roles at The Walt Disney Company, Electronic Arts, Universal Music Group, Fox Broadcasting Company and Google. 

Chris talks about:

• 
  
• The art of storytelling
  
• Experiencing different things from different perspectives
  
• Shifting mindsets from thinking customer transaction to a customer centric experience
  
• Ensuring you have customers
  
• The evolving preference and customer needs
  
• Technology’s effect in today’s customer experience
  
• What to consider when making changes based on customer interactions
  
• Incorporating technology in the problem solving process
  
• Integrating storytelling into the customer transformation process
  
• How do we influence people to be able to feel more comfortable in sharing stories
  

Tweets

“Your customer is your number one priority.” Chris Hood talks about customer satisfaction on the Inspiring Great Leaders Podcast.

“You should be able to recognise, tell and share the stories of what your customers want.” Chris Hood talks about storytelling and creating customer centric experiences on the Inspiring Great Leaders Podcast.

“We all have our own individual stories. We tell them all the time without even realising that we’re telling stories.” Storytelling by Chris Hood on the Inspiring Great Leaders Podcast.

Resources Mentioned in this show:

Chris Hood www.chrishood.com
Chris Hood LinkedIn
Chris Hood Youtube
Craig Johns www.craigjohns.com.au
Craig Johns craig@nrg2perform.com
Craig Johns LinkedIn
Craig Johns Facebook
Inspiring Great Leaders Podcast
NRG2Perform www.nrg2perform.com

Book
Customer Transformation