In this unique and exciting podcast episode, host Doc Jake interviews Danny Matta, the original founder of Athletes' Potential and the current founder and owner of PT Biz. It's a full circle moment as Danny was one of the very first guests on the podcast when Doc Jake took over AP.

Danny takes us on a journey of how Athletes' Potential started as a side project while he was teaching, serving as a means to validate and test the concepts he was teaching clinicians. Through word-of-mouth, the business grew organically as Danny saw patients individually or in small groups. This allowed for a deeper level of education and personal connection with each patient. Danny's passion lies in working with diverse patients, and he values learning about their unique lives and values and using this knowledge to help others.

The discussion delves into the benefits of the cash-based, one-on-one model that Athletes' Potential follows. This model allows for more time with patients, enabling a better understanding of their goals and the provision of personalized care, rather than solely focusing on their baseline health. Both Danny and Jake agree that this model attracts self-motivated individuals seeking something different from the traditional physical therapy practice. Interestingly, Danny shares that the most memorable patients are those with intriguing lives and values, rather than elite athletes.

Danny's vision extended beyond Athletes' Potential when he founded PT Biz, aiming to have a greater impact by teaching other clinicians based on his experiences. Today, PT Biz helps over 60,000 patients annually. Both of Danny's businesses focus on helping people live active, pain-free lives so they can pursue their passions. Jake commends Danny for maintaining his high values and positive impact as his businesses have grown significantly in scale. As the episode concludes, Danny expresses the joy he finds in continuing to be involved in the physical therapy profession through his successful businesses.