Sales Strategy & Enablement by Revenue.io

Sales Strategy & Enablement by Revenue.io


1095: Master Proposal and Negotiation Avoidance with Mike Bosworth

October 24, 2023

Mike Bosworth is the author of Solution Selling and co-author of CustomerCentric Selling. Buyers have resistance to sellers and today, Mike shares 2 kinds of avoidance known as proposal avoidance and negotiation avoidance. 
He discusses why sellers must w