Jeff is a a leading voice and thought leader on customer centric product development. He helps organizations build better products and executives build the cultures that build better products. He is the co-author of the award-winning book Lean UX (now in it’s 3rd edition) and the Harvard Business Review Press book Sense & Respond. In 2020 he published the critically aclaimed book, Forever Employable.

Starting off as a software designer then product manager and finally entrepreneur, Jeff now works as a keynote speaker, trainer, coach, and board advisor helping companies put the customer in the century of every decision.

Most recently Jeff co-authored Who Does What By How Much?, his 5th book and 3rd with co-author Josh Seiden. This new book is the how-to guide for implementing Objectives and Key Results (OKRs) in every organization.

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• Jeff’s background
  
• Early Days of the Web
  
• UX
  
• Customer Centric Product Development
  
• Continuous Development
  
• Definition of Done
  
• Outcomes as a measure of success
  
• What are OKRs
  
• Measure what Matters
  
• Definition of Success
  
• How will we know when we get there
  
• No Features, no solutions, no tasks
  
• Metrics
  
• Everything should be about the customer
  
• Experimenting
  
• What do engaged customers do
  
• Awareness, Usage, Engagement and Satisfaction…boo
  
• OKRs must have actions and
  
• Take a Field Trip – Get out of the building.
  

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• LinkedIn
  
• Website
  
• Book