The Potential of Video Podcasting – PCI 401

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Welcome to another exciting episode of our podcast! In this episode, we discuss the world of video podcasting and specifically just how easy it can be with Blubrry. Podcasters and creators of all levels will learn about the unique opportunities and challenges video podcasting presents. Join us as we discuss the technical aspects of video production, content creation techniques, and how to effectively engage with your audience through visual storytelling.

When it comes to podcasting in general, a video podcast is not that much harder to publish in an RSS feed than audio is. Simply upload an mp4 (the best format for a video podcast) and the rest is the same. On the production side, it’s a bit more complex.

Doing a video podcast via RSS is more cancel-proof. It also allows you to distribute to more than one platform.

Here are some things to think about if you are going to do a video podcast:

Technical Setup

• Quality Equipment: Invest in a good camera, microphone, and lighting.
• Editing Software: Use reliable video editing software to ensure high-quality production.
• Hosting Platform: Choose a hosting platform such as Blubrry that supports video files and can generate an RSS feed.
  • Note: Video files are much larger than audio files.

Content Preparation

• Script/Outline: Prepare a script or outline to keep the podcast organized and engaging.
• Consistency: Maintain a regular schedule for releasing episodes.
• Target Audience: Know your target audience and tailor content to their interests.

Recording

• Environment: Record in a quiet, well-lit space to minimize background noise and visual distractions.
• Testing: Test your equipment and settings before recording to avoid technical issues.
• Backup: Always have a backup recording to prevent data loss.

Post-Production

• Editing: Edit for clarity and pacing, and remove any mistakes or unwanted sections.
  • Video can be more challenging to edit than audio.
  • If you are going to do an audio version of your video, edit the video and then extract the audio for your audio podcast (in that order).
• Branding: Add intros, outros, and any branding elements to create a professional look.
• Transcripts: Provide transcripts for accessibility.

Distribution

• RSS Feed: Ensure your RSS feed is properly configured to distribute video content.
• Platforms: Submit your RSS feed to various podcast platforms like Apple Podcasts, Podcast Index and some others. (Video is not used on as many platforms as audio is.)
  • As a secondary distribution, upload to YouTube, Facebook, X, Spotify if you’re careful and other social media.
• SEO: Optimize episode titles, descriptions, and tags for better discoverability.

Marketing

• Promotion: Use social media, email newsletters, and collaborations to promote your podcast.
• Engagement: Engage with your audience through comments, social media interactions, surveys and feedback.
• Analytics: Monitor analytics to understand viewer behavior and improve future episodes.

Legal Considerations

• Copyright: Ensure you have the rights to all content used, including music and images.
• Disclaimers: Include any necessary disclaimers or disclosures for transparency.

Miscellaneous

• Storage: Have adequate storage for video files and backups.
• Updates: Keep your equipment and software updated to avoid technical issues.
• Adaptability: Be open to feedback and willing to make changes to improve your podcast.

Thanks for tuning in to this episode all about video podcasts! We hope you found our discussion informative and inspiring. Remember, integrating video into your podcasting strategy can open up new avenues for audience engagement and growth. Until next time, keep creating, keep sharing, and happy podcasting!