Longer. Healthier. Better.

Longer. Healthier. Better.


Episode 7: Live from symposium - Why forgetting is healthy with Dr. Lisa Genova

February 25, 2025

Neuroscientist and author Dr. Lisa Genova dispels common myths about memory, explaining why forgetting is a normal part of human cognition and how understanding this can help us maintain better brain health. In this special episode, recorded live at our 2024 Longer. Healthier. Better. symposium, Dr. Genova explains:


  • Forgetting names and where objects are placed are not necessarily a sign of cognitive decline or dementia
  • Four types of normal forgetting and the importance of attention and context in memory formation
  • Why we should focus on strategies that support brain health and memory optimization, rather than worrying about memory lapses









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