If Google can’t find you, you virtually don’t exist.

The battle for digital presence and relevance have surged in the past few months.

Before the pandemic, a significant number of organizations and individuals locally frowned on the benefits and impact of the internet. However, COVID-19 suddenly shifted things, the internet and internet business has become the de-facto place to thrive, without which one must fear extinction or lose of business and relevance.

Things cannot be done in the same old way – a shift has happened!

The pandemic has compelled a lot of traditional businesses and brands to go digital, increasing the noise level in the digital landscape. It has now become more important to build your personal brand digitally than ever before.

From dating to finding jobs, clients, and customers online, the average internet user will perform a search to gather some information before taking action. What does this mean to you?

This is to say that if you are not discoverable digitally you are losing some digital goods.

I believe that regardless of what enterprise you find yourself in, the internet – social media is a must-have tool to aid the brand growth. If you are already using the internet/digital as a tool, then great. It’s time to amplify its usage and make the most of it. If you haven’t begun, then begin now, the internet – social media has come to stay and the earlier you embrace its potentials the better. 

Before you dive into the digital space to grab a portion of the land, here are a couple of tools and tips to help you started with ease.

So, here are some tips and tools to help. Make the most of it!

Get Education

Yeah! Don’t ever start and endeavor without getting some level of information in that field. Advisable, always learn from the best, read books, get mentorship, coaching, take courses. Learn all that you can in that area before you delve into it. This will safeguard you from damaging consequences and prepare you for success.

Website

To rent a piece of the internet space demands you build a website, that’s your digital real estate.

Firstly, you must have a website for your brand and business, either a personal blog site or corporate business/organizational site. It’s one of the best ways to build trust in the digital landscape and it becomes your 24-hour shop.

Secondly, whether your site is an eCommerce one or not, you will need to have it secured. Purchase an SSL certificate to be installed on your site. It increases google ratings and rankings, builds credibility.  

Digital Promotions

One of the easiest ways to get off the ground faster than ever online is by investing in promoting your brand – product and services. Do not just rely on organic traffic and leads.

As the noise increase online, it becomes quite difficult to be heard if you are not positioned properly and you don’t utilize paid advertisement for your brand. Building organic reach is great, however, you need paying ads in addition to reach a wider and more targeted audience. Don’t overlook paid ads, invest and reinvest in the ones that work for you.

Be you! Be Human

A posture that doesn’t properly represent you nor your brand will hurt you! Yeah! Your brand’s voice should touch a heart. In your online and offline interactions ensure that you have the customer at heart. Relate with them as humans; be fun, be likable, and be real. Build a good rapport with people and it will increase your wor...