Personal Branding Podcast
Tools and Platforms to Promote your Brand and Make Money
Apps, Tools, and Services
I have compiled a couple of tools and services for promoting your brand and making some money on the internet.
3 Keys to Carry Along
I have identified three key things/ tools to help you in promoting your brand and doing business online.
The first is to invest in paid adverts, yes, the free lunch is over, it is going to cost you some dollars to rake in more dollars. You must be willing to invest in paid ads to get desired and targeted reach in most cases. I highly recommend using Facebook ads and Google ads. There are other ad services available depending on your niche, if you find such do give it a shot.
The second most important thing you will need is to have subscribers/lists - people to constantly engage with and to do that require you having a mailing list. That’s list of emails of people who have subscribed to your services. To constantly communicate with them. I recommend using a service called systeme.io to help you get started with your list creation..
The third valuable skill to have is copywriting skills, the ability to craft compelling sales contents – ads, emails, website content, product description, blurbs etc. This one skill will help you leverage your brand and business successfully. Copywriting is one of the most powerful skills to learn in digital marketing. Take time to learn this and the rest would be easy.
Now let’s get started!
AMAZON (Dropshipping)
Sell digital and brick and mortar goods and services.
Dropshipping is an e-commerce technique in which the seller acts as a middle man in that he, takes orders on behalf of a producer, manufacturer, distributor, or supplier. When an order is placed he used the producer to deliver the items.
Amazon, the world’s largest ecommerce platform, makes it easier to make money by dropshipping or selling your own products.
https://www.amazon.com/
Benefits of Amazon Includes;
• Positive Customer Trust. Builds trust with your audience.
• Product Content: Offer Information Customers Actively Seek, Want, And Need. Advertisers can place their ads on product pages where shoppers actively seek product information.
BLOGS
The purpose of a blog is to attract visitors to your site. The more visitors you have read your content, the more likely you are to convert these interested users into qualified leads and boost sales.
Benefits of blogs include;
• Boosts Search Engine Optimization.
• Develop Relationships with Potential and Existing Customers.
• Establish Your Business as an Industry Leader.
• Connect People to Your Brand.
• Provide Value for Your Readers.
BOOKS
Print and electronic books.
You can make money from books by either selling white-label books or writing and selling your own books. Books are of the avenues to promote your expertise – your brand.
COPYWRITING
Copywriting is re-arranging words to make things sell better. It is a written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.