Building your Digital Presence on a Shoestring Budget

Tools, Tips, and Strategies

Seasons and times will compel many to chart unknown waters, others out of curiosity and necessity. Regardless of the trigger, having an online presence and brand has become a must-have in this age.

More so, the pandemic has propelled and created a sense of urgency to digitize.

Over the years I have noticed that several people struggle with getting started with their digital presence, where to begin and the basic tools and strategies to utilize.

Today, I will be sharing with you tools and tips on how to kick start your digital footprints.

1. Get a domain.
A domain is your website address, where users can find your website on the internet.
I recommend you use your name or your brand/business name. An example bkc.name, bernardkelvinclive.com, cynthiaclive.org, eugeneayim.com, samueladjei.com, ebenezerasumang.com, dailyaccra.com, ghanaweb.com. There are many top-level domain extensions, the common ones being .com, .org, you can have. blog, .info, .me, .name

The average costs of a .com domain extension are $12.99

You can purchase a domain from godaddy.com, namecheap.com, domains.google.com, bluehost.com, etc.

Once you get a domain, quickly create an official email address with your domain name. That becomes your official email address.eg. info@yournamedomain.com, firstname@yournamedomain.com It positions you a serious professionally

2. Get a blog/website designed and hosted.
That would be your official internet home. Your website becomes your 24/7 online storefront. To market and promote your brand and business. It increases your brand visibility, authority, and breeds trust.
I recommend you using WordPress.org, Medium.com, squarespace.com, wix.com because they make a blog and web design quite easy without much technical know-how.

You can hire a professional web developer to set up your website/blog for you. With a budget if $100 minimum, you can have a simple blog/website set up for you. Search in your locality and you are sure to find a web designer to help you with a website and blog. You can contact www.bkc.name/consulting

A basic blog site should have a home page, about page, blog page, and contact page.

Once your website is done you need to be populating it with content- quality, timely and relevant content!

3. Get a mailing list. A list of subscribers (emails of people) you can regularly communicate via emails.
You can use your website to capture email addresses of people by creating a landing page/ squeeze page. A dedicated page where you offer something in exchange for users’ email addresses. You can offer whitepapers, eBooks, checklists, audiobooks, infographics, webinars, etc. Just ensure that you are giving out something they would love.

You can use the following services/ mail providers to help you set up, capture, and manage your e-mail lists: mailchimp.com (highly recommend as the free version can help you achieve a whole lot), leadpages.com, constantcontact.com, sendinblue.com, convertkit.com, mailerlite.com, aweber.com, etc.

If you are using WordPress there are lots of plugins that can aid in setting up a landing page and collect email addresses easily, Sumo comes highly recommended.

Use the one which meets your budget and can still provide the basic needs such as a signup form, landing page, autoresponder.

Your mailing list is your goldmine for your online brand and business.

4. Get your social media handles
Your social media handles are the names you choose for your brand. Either you get a handle or edit the URL(link) of your social media channel. Example Facebook provide an automatic URL(link) when ...